Velosophy: The power and beauty of recycling | Nespresso

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Inspiring conscious living
The power and beauty
of recycling

Our world is in constant motion. Us humans are confronted with millions of small opportunities every day to live in harmony with the never-ending cycle of life, or to go against it.
Aluminium is infinitely recyclable. Its story doesn’t have to end being a coffee capsule. An act as powerful and simple as recycling breathes new life into our aluminium capsules. With our combined efforts, we can craft something beautiful and enduring.

Read more below the video
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All the potential
of aluminium in a bike

Nespresso leads the way with its commitment to recycling. In partnership with Swedish lifestyle bike brand Vélosophy, it co-designed a sleek, urban bicycle that embraces the potential of aluminium in a functional and stylish product.
The RE:CYCLE bike sports an aluminium frame made from coffee pleasure. This innovative bicycle strikes a perfect balance between sustainability and style. The RE:CYCLE bike brings our recycling efforts to life and aims to inspire and trigger you to recycle (even more) your used capsules.

What makes the world
go round

The RE:CYCLE bike in striking arpeggio purple is an exquisite example of the circular economy at work, from its high quality saddle and handles to its steam-bended, oak carrier basket and copper trim. We only used the finest materials and even included two cup holders, perfectly sized to carry your favourite coffee along. So we’ve come full circle.

Doing good for planet
and people

Vélosophy is the first bicycle brand in the world to make a one-for-one promise. For every Vélosophy bike sold, they donate another bike to a school girl in Africa through World Bicycle Relief. Why? Having a bike increases school attendance of girls by 28% and their chances of graduating by 59%.
That’s how Vélosophy does not only invest in the future of the planet, but also in the lives and communities of young women in Ghana. And this is how you can make a difference by recycling your Nespresso coffee capsules.

“We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”

Jimmy Östholm,
CEO and Founder of Vélosophy

By making the link between coffee capsules and sustainably produced bikes, and between the developed and developing world, the Nespresso-Vélosophy partnership demonstrates the positive influence of our everyday consumption choices on the world.

Help us recycle
and bring back
your used capsules
so we can give them
a second life too!
Second life has no limit
thanks to you !

In addition to the RE:CYCLE bike, we also crafted the following elegant and practical products from our recycled aluminium capsules:

  • - Two limited editions of the stylish Caran d’Ache ballpoint pen
  • - A limited edition of the iconic “Pioneer” Victorinox Swiss Army knife
  • - A limited edition of the emblematic “Rex” vegetable peeler from Swiss company Zena

Discover more about how to recycle your Nespresso coffee capsules; Find the recycling locations near you & order your Nespresso recycling bags.

1000 bikes
will be available from 12 August 2019
Exclusively from Vélosophy’s e-commerce
platform Vé,
priced at €1290 plus shipping.
Find the nearest Nespresso Boutique to you
“Nespresso X Velosophy” Contest Rules
  1. These conditions apply to the “Nespresso X Velosophy” contest (the “Contest”) by Nespresso Belgium SA, whose head office is at 1070 Anderlecht, Rue de Birmingham 221, RPM Brussels - BE 0447.875.328 (hereafter “Nespresso Belgium”). The contest terms and conditions may be obtained from the Nespresso Belgium Consumers Department and may also be found at and (“the Contest Site”).
  2. The Nespresso Belgium company reserves the right to terminate the Contest or to change the rules, conditions, provisions or information at its discretion and without prior notice, without being required in any way to pay compensation to the Participants. Any change or adaptation of the contest conditions and any stop or change to the Contest will be communicated by Nespresso Belgium on the Action website. The Contest conditions will never be changed to the detriment of Participants throughout the duration of the Contest.
  3. Nespresso Belgium reserves the right to exclude any mail from participation that appears to it to be fraudulent or illegitimate. In addition, Nespresso Belgium may suspend or cancel an entry if suspicious behaviour is found. By “suspicious behaviour” we mean (non-exhaustive list): an attempt to bypass this regulation, a multiplicity of accounts, an unusual rate of earnings, setting up an automated response system, connection of multiple people and computer stations from the same registered username/profile, any attempt to force the servers, etc.
  1. Participation in the Contest is free of charge and with no obligation to purchase.
  2. Nespresso Belgium employees and other persons directly involved in organizing the Contest as well as members of their family living under the same roof cannot be considered for a prize.
  3. This Contest is held only in Belgium and Luxembourg. This Contest is open to any natural person living in Belgium or the Grand Duchy of Luxembourg who has a residence or fixed domicile where he or she is registered as a resident.
  4. Participation is unlimited – as long as the entry form contains a valid combination of surname, first name and email/postal address.
  5. By participating in the Contest, Participants declare that they agree that the terms and conditions of the Contest as described in this document are applicable.
  6. Nespresso Belgium sets as a condition for minors under the age of 16 that they have the consent of a parent/legal representative to participate in the Action. In the event of a prize being won by a person of less than 18 years old, the winner’s parent(s)/legal representative(s) must sign a form declaring their consent for the winner to receive the prize. Non-receipt of a signed form will mean that the prize cannot be awarded.
  1. The Contest will run from Monday, August 12, 2019, at 10 a.m. to Sunday, September 15, 2019, at midnight inclusive.
  2. In order to participate in this Contest, Participants must complete the entry form available in the Shop by answering the questions on it:
    - How many Nespresso capsules does it take to make a RE:CYCLE bicycle?
    - How many people will have entered this contest in this Shop up until 15/09/2019? And fill in their personal data (valid surname, first name, email and postal address). Then they must deposit the entry form in the entry box provided for this purpose in the Shop concerned.
  3. Participants (one per Shop) who have registered correctly, have given the correct answer to the first question and the closest estimate to the second question, will win the contest. In the case of a tie for the subsidiary question, a new subsidiary question will be asked.
  4. The contest is held separately in our 11 Nespresso Shops in Belgium and in the Grand Duchy of Luxembourg (Louise Boutique, Woluwe Shopping Center Boutique, Liège Boutique, Mons Boutique, Leuven Boutique, Gent Boutique, Antwerp Boutique, Hasselt Boutique, Wijnegem Boutique, Grand-Rue Boutique, Belle Etoile Boutique) – one winner per Shop will be chosen. There will therefore be 11 winners, out of 11 Nespresso Shops in Belgium and the Grand Duchy of Luxembourg.
  5. The method of choosing winners will be explained at the request of a Participant.
  6. Winners will be notified by email no later than October 15, 2019.
  7. The 11 winners will be invited to pick up their prize at the Shop concerned.
  8. Only the winners will be informed of the result.
  9. Each Participant may enter personally as many times as they wish, however only one prize will awarded for each valid postal address.
  1. The following prizes will be awarded in this Contest: 11 RE:CYCLE bikes, from a partnership between Nespresso and the Swedish bicycle brand Velosophy – manufactured from recycled Nespresso capsules, valued at €1,290 each. 1 bicycle to be won per Nespresso Shop – 11 winners in all.
  2. Prizes cannot be exchanged or converted into cash or kind.
  3. In the event of any attempt at fraud or cheating, Nespresso Belgium may put the prize that would have been awarded under this Contest back into play. The winner will then be unable to make any further claim to a prize of any nature or kind whatsoever.
  4. The amounts set in advance by Nespresso Belgium for the prizes awarded in this Contest will depend on the actual amount required to obtain the prize to be won. No compensation will be awarded to the Participant if it is found that the final actual value of the prize is less than the amount initially communicated.
  5. Nespresso Belgium will pay any gambling tax due on the value of the prize to be awarded.
  6. No correspondence will be exchanged on the results.
Protection of privacy
  1. Participants are obliged to provide correct, accurate and complete information. Nespresso Belgium may ask Participants to provide proof of their identity, potentially the consent of a third party (for example, parents) and a valid proof of registration at the address they have indicated. Participants who have submitted incorrect data will not be considered for a prize.
  2. Participants agree that their (personal) data required to enter this Contest will be recorded and processed by Nespresso Belgium in accordance with Nespresso Belgium’s privacy declaration, as indicated at
  3. The personal data provided by the Participant to Nespresso Belgium in the Contest will be stored in a data file that will be processed in accordance with the provisions of the laws in force relating to protection of privacy and processing of personal data. This file will only be used by Nespresso Belgium for this Contest. Participants will have the right to consult, correct or delete this data. This right may be exercised by contacting the Consumers Department referred to below. A Participant who requests that their data is deleted during the Contest accepts that their entry will be automatically cancelled since inclusion on the list of Participants requires registration. If desired, the Participant may receive information by email about Nespresso products and/or offers by checking the box for this purpose on the contest entry form.
  1. Nespresso Belgium and related companies will not be liable for damages resulting from access to, use and confidence in information submitted on the contest website or any related website, unless such damage is due to serious or intentional misconduct by Nespresso Belgium.
  2. Nespresso Belgium may not be held liable, whether by law or by convention, for any indirect damages from the Contest. Nespresso Belgium declines any liability for accidents, delivery delays, damages or additional costs of any kind whatsoever, arising from the Contest, promotion or award or receipt of the prize. Nespresso Belgium cannot be held liable for damages resulting from errors in printed documents. Documents are therefore subject to changes, typos and printing errors. Nespresso Belgium will also not be liable for any technical failure and/or delay in receipt of shipments.
Final provisions
  1. All copyrights and other intellectual property rights in any text, illustration or other document on the contest website are the owned by Nestlé Products Company. No part of the content of this Action and/or publication may be reproduced or published without the explicit authorisation of Nespresso Belgium.
  2. Belgian law applies to this Contest. Any disputes arising from the Contest terms and conditions or from participation in the Contest will be exclusively submitted to the competent court in Brussels.
  3. For further information, any claim related to the Contest or questions about processing of personal data, please contact Nespresso Belgium’s Consumers Department:

    • • by phone at: 8002 26 33 (from 7 a.m. to 11 p.m.)
    • • by mail to: Nespresso Belgium SA/NV, Rue de Birmingham 221, 1070 Brussels
    • • through the contact form on the website: /be/en/contact-us
    Or Nespresso’s Consumers Department in the Grand Duchy of Luxembourg:
    • • by phone at: 0800 162 64 (from 7 a.m. to 11 p.m.)
    • • by mail to: Nespresso Belgium SA/NV, Rue de Birmingham 221, 1070 Brussels
    • • through the contact form on the website: /be/en/contact-us

    The Consumers Department will handle your questions and claims directly or forward them, if necessary, to the appropriate Nespresso Belgium department. Depending on the nature of your question/complaint and the method used to contact the Consumers Department, an answer will be provided by phone or in writing (or by email). You will receive a response within 4 weeks.