The Positive Cup


  • The positive cup

    Introducing Nespresso´s sustainability journey

  • By 2020 Nespresso Commits to

    100% sustainability
    sourced coffee

    Find out more
  • South Sudan

    Bringing opportunity to
    the cradle of coffee

    Find out more

At Nespresso, we believe that quality and sustainability go hand in hand – from the coffee cherry all the way through to our capsules. Moreover, because of our strict coffee selection process and our sourcing based on select terroirs, we estimate that only 1-2% of the coffee grown globally meets our specific taste and aroma profiles and quality requirements.

In order to provide our consumers with these premium coffees in the future, sustainability along the value chain is essential. Our sustainability strategy’s vision is to create a cup of coffee that has a positive impact on the world. This is The Positive Cup.

“Sustainability is a business imperative for Nespresso and a core part of our strategy”

Jean-Marc Duvoisin, CEO Nespresso

Our approach

Sustainably sourced premium coffee

We will sustainably source 100 % of our permanent Grand Cru range through the Nespresso AAA Sustainable Quality™ Program until 2020.

our carbon footprint

We will minimise the ecological impact of each cup of Nespresso coffee by reducing the company’s carbon footprint by 10 % by 2020.

Responsible management of aluminium

We will expand our capacity to collect used aluminium capsules to 100 % wherever the company does business by 2020 and thereby increase recycling rates.

our partners

  • The Fairtrade Labeling Organisation International was founded in 1997. It works to develop standards for fair trade. The Fairtade label distinguishes products which have been manufactured according to distinct social, ecological and economic criteria.

    Together with Fairtrade International, Nespresso implemented the AAA Farmer Future Programs in Colombia. Learn more:

  • The Rainforest Alliance was founded in 1987 as an international, not-for-profit NGO. It works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.

    In 2003, together with the Rainforest Alliance, Nespresso launched the Nespresso AAA Quality™ Program. Learn more:

  • Der Grüne Punkt (The Green Dot) was founded in 1990 as the first dual system. The first system of its kind, it provides the nationwide collection of used sales packages and obtains raw materials from them for the closed-cycle economy. Today Der Grüne Punkt is a leading provider of take-back systems.

    Nespresso has had their capsules licensed with Der Grüne Punkt voluntarily since 1993. Capsules can thus easily be disposed of through the Yellow Bag, Yellow Bin or at communal recycling centers. After recycling, the aluminium can be used for new products. Learn more:

any questions?

Sustainable Premium Coffeee

Why did Nespresso create their own coffee sourcing program?

Is Nespresso coffee certified by Fairtrade or other labels?

Recycling and Aluminium

Why does Nespresso use aluminium for their capsules?

Do Nespresso capsules cause huge amounts of waste?

Carbon Footprint

Are Nespresso machines energy-efficient?

How do you assess the effect of Nespresso’s sustainability activities?