Nespresso USA Privacy Policy
Last Updated: June 30, 2025
Table of Contents
Scope
Information We Collect
How We Collect Information
Use of Information
Targeted Advertising and Analytics
Disclosure of Information
Third Party Sites and Content
Your Choices
Children
Security Measures and Location of Information
Additional Disclosures for Specific Jurisdictions
Updates to This Privacy Policy
Contact Us
Scope
This Privacy Policy describes how Nespresso USA and its affiliates and subsidiaries (referred to as “Nespresso,” “we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites, mobile applications, and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us.
In some cases, we may provide different or additional policies or notices about our information practices, in which case those notices will supplement or replace the disclosures in this Privacy Policy. For instance, depending on where you reside, our Notice at Collection and U.S. State Privacy Notice may apply in addition to this Privacy Policy. Please refer to that notice for state-specific disclosure requirements and information about exercising certain privacy rights.
We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you. If you have questions about this Privacy Policy or our information practices, please contact us.
Information We Collect
We collect various types of data about you, as described below.
Contact and account information. We collect information when you make a purchase or create an account or profile with us, including your name, address, phone number, email address, username, password, purchase history, and any other information you choose to provide.
Interests and demographic information. In order to better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include geographic location (e.g., ZIP Code), favorite products, coffee preferences, hobbies and interests, household or lifestyle data, or transactional information about the products or services that you purchase.
Telemetry Data. We collect certain data captured by Nespresso coffee machines that are connected to Wifi. Examples include the machine Serial Number, machine alerts or errors, and the types of coffees prepared using the machine, with the respective date and time.
Payment information. If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.
Customer service and feedback. We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us. If you contact customer service through our chat feature or by phone, we may monitor and retain those conversations, including for training purposes.
Social media account information. If you link a third-party social media account with us, we may collect information you have publicly shared on your account.
Consumer-Generated Content. We may collect content that you create and then share with us on third-party social networks or through our Services. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, online community features, consumer engagement, and third-party social networking.
Location information. We may collect or infer information about your location based on your zip code or IP address.
Device and usage information. We collect information about the device you use to access our Services, including technical information about your device and network, such as hardware model, operating system version, browser, mobile carrier, device identifiers, and IP address. We also collect information about your activity on our Services and your interactions with our ads and communications, such as the routes by which you access our Services along with access dates and times, browsing behavior such as pages viewed, links clicked, information about your activity on a specific page, such as mouse movements and keystrokes, and items placed in your cart or added to your wish list.
How We Collect Information
There are several ways we may obtain information about you. Nespresso collects information from you (a) that you provide directly to us, (b) that we collect automatically when you use our Services, and (c) that we receive from other sources.
We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This includes when you place an order online or at Nespresso Boutiques, provide a review, signing up for our marketing communications, register an account, enter a promotion or contest, or participate in our surveys.
We collect information automatically. We automatically collect information about your interactions with our Services and our marketing communication, using cookies, pixels, session replay, and similar technologies. We use these technologies to improve our Services and marketing communications, and provide certain functionality, analyze use of our Services and enhance your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the Targeted Advertising and Analytics and Your Choices sections below.
We obtain information from other sources. We may receive information about you from our business partners and affiliates. We may also acquire information from other sources, such as when you place an online order through a third-party and to help us maintain the accuracy of the information we collect, personalize your experience with the Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program and friends who want to send you a product.
Use of Information
We may use the information that we collect from and about you for a variety of business purposes, as follows:
- We use information to communicate with you. We may use information to answer your questions and comments, including providing you with information about this Privacy Policy or our Terms and Conditions. We may also use information to provide you with customer service.
- We use information so you can purchase our products. We may use information to process and fulfill orders. We may use information to process your registration with our Services so you can use our features.
- We use information to improve our products and Services. We may use information to make our Services better.
- We use information to personalize the Services. We may use information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier for you to log into your account. In order to personalize the Services, we may analyze your preferences, information, and habits.
- We use information for marketing purposes. We provide you with information about new products and special offers or promotions which may include advertisements for our products and services that are tailored to you. We may use information to run a sweepstakes or contests. We deliver content to you through various channels, such as email and social media platforms. If you wish to opt out of marketing emails, please see the Your Choices section below.
- We use information to protect our company and others. We use information to detect, investigate, respond to, prosecute, and help to protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Nespresso and others.
- We may combine information we receive from and about you. For example, we may combine information you provide to us and information we automatically collect through our Services, as well as information collected offline, across other computers or devices that you may use, and from third party sources.
- We use information for other lawful purposes or as we may otherwise disclose to you at the time we collect information.
Targeted Advertising and Analytics
We engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, pixels, web beacons, SDKs, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your device identifiers, IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, order information, items added to your cart, and conversion information. This information is used to deliver advertising targeted to you on other companies’ sites and mobile apps, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content and better understand your activity.
You can opt out of ad targeting via cookies and similar technologies on our websites by following the prompts behind the “Your Privacy Choices 
” link in the footer of our website. Your opt-out choice will be linked to your browser only; therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies. From within our app, you can opt out by navigating to the Privacy Information section under your account.
In addition to ad targeting activities that rely on cookies and similar technologies, we work with advertising partners to translate other identifiers, such as your email address and phone number into a unique identifier (called a hashed value) that such partners can then use to show ads that promote Nespresso. You may opt out of these disclosures by filling out our webform.
The activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain privacy laws. See the “Additional Disclosures for Specific Jurisdictions” section below for details.
You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.
Disclosure of Information
We disclose information as described in the Targeted Advertising and Analytics section and in the following ways:
We disclose information within our family of companies. We may disclose information with the Nestlé S.A. family of companies, which includes all direct and indirect subsidiaries of parent company Nest lé S.A. and any future related companies.
We disclose information to our vendors and service providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with web hosting, shipping and delivery, payment processing, financing, fraud prevention, customer service, data enrichment, analytics, and marketing.
We disclose information to other users and the public. If you provide a product review or otherwise post content on the Services, other users of the Services will be able to see this information.
We disclose information to credit-related entities. To the extent permitted by applicable law, credit reporting agencies and debt collectors are external companies we use to help us to verify your creditworthiness. To do this, we may disclose contact, account, demographic, payment, location and Service usage information to them. This may occur to collect outstanding invoices or with orders placed on credit.
We disclose information as part of corporate transactions. We may disclose personal information in connection with, or during negotiations of, certain corporate transactions, including a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
We disclose information if we think we have to in order to comply with the law or to protect ourselves. For example, we may disclose information in response to to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it and we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process. This includes disclosures to U.S. and non-U.S. law enforcement and regulatory authorities. We may also disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Nestlé, our users, the public, or others.
We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you. We maintain and use this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.
We disclose information as permitted by law and for other reasons we may describe to you, including when we have your consent or you intentionally direct us to make personal information available to third parties.
Third Party Sites and Content
The Services may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of these sites, nor does our Privacy Policy apply to other sites. We have no control over the information that is collected, stored, or used by third party sites, so please read each site’s privacy policy carefully.
Your Choices
Account Information. You can access, correct, or delete certain information stored within your online account by logging into your account at any time.
Cookies and Similar Tracking Technologies. We use cookies and similar tracking technologies as described in this Privacy Policy. You can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain settings for cookies and similar technologies by clicking the “Your Privacy Choices ” link found in the footer of our website and following the instructions in the pop-up window, or by navigating to the Privacy Information section under your account from within the Nespresso app. Please note that removing or rejecting cookies could affect the functionality of our Services, such as remembering your preferred language.
Communication preferences. You may opt out of receiving text messages or promotional emails from us at any time. To opt out of text messages, please send a reply text that says ‘STOP’. To opt out of promotional emails, please follow the unsubscribe instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.
Children
The Services where this Privacy Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the contact information provided at the end of this Privacy Policy. Please mark your inquiries “Parental Information Request.” To learn more about how to protect children’s privacy online, see here.
Security Measures and Location of Information
We use standard security measures. While we make every effort to help ensure the integrity and security of our network and systems, the Internet is not 100% secure. We cannot promise that your use of our Services will be completely safe. We encourage you to use caution, and not to share or reuse passwords.
Transfer of Information to the U.S. and Other Countries. Nespresso USA is based in the United States. You understand that by interacting with us your information will be processed and stored in the U.S. The laws of the U.S may not provide the same protections as the laws in your country.
Additional Disclosures for Specific Jurisdictions
Some U.S. states have privacy laws that require specific disclosures and afford residents of those states with additional privacy rights. Please see our Notice at Collection and U.S. State Privacy Notice for details. As described in that notice, residents of covered states have the right to request access to, and correction or deletion of, their personal information by submitting this webform or contacting Customer Service at 1-800-562-1465.
Updates to This Privacy Policy
From time to time we may change this Privacy Policy. If we make changes, we will notify you by revising the date at the top of this Policy. If we make material changes, we will provide you with additional notice as required by law (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
Contact Us
If you have questions, comments or concerns about this Privacy Policy or our privacy practices, you can reach us at:
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