Nespresso is no stranger to creating coffee moments that go beyond the cup but our latest collaboration takes things to an entirely new level. We’re proud to announce the launch of Samra Origins, a limited-edition coffee collection created in partnership with none other than global music icon Abel “The Weeknd” Tesfaye.
As the world’s most streamed artist on Spotify and one of the most influential cultural figures of our time, The Weeknd embodies creativity, artistry, and a deep connection to heritage - values that resonate with a new generation of coffee lovers. Through Samra Origins, Nespresso and The Weeknd are blending expertise and artistry to create more than coffee: we’re shaping an experience.
A Love Letter to Heritage
Samra Origins is inspired by The Weeknd’s Ethiopian roots and pays tribute to his mother, Samra, whose unwavering support helped shape his journey. Ethiopian coffee traditions are all about connection, reflection, and gathering rituals that resonate across cultures and generations.
“Coffee runs deep in my family culture, it’s about gathering, sharing, reflecting,” says The Weeknd. “That’s what Samra Origins and Nespresso mean to me, sharing a love of that tradition and making it accessible to many coffee lovers is truly incredible.”
For Nespresso, this collaboration represents a beautiful way of celebrating Africa’s coffee legacy during Heritage Month in South Africa, while also connecting to a younger audience who values authenticity, culture, and self-expression.
Crafted for a New Generation of Coffee Lovers
The Samra Origins collection features a 100% Arabica single-origin coffee from the Mount Kilimanjaro region in Tanzania, where rich volcanic soils nurture vibrant, complex beans. Expect a sensory journey with delicate fruit notes, balanced acidity, and dry cereal undertones, a coffee that feels both bold and refined.
But Samra Origins is more than what’s in the cup. Exclusive accessories, including a tumbler and travel mug, have been designed with Ethiopian-inspired artistry and signature branding. Even the logo carries cultural depth, featuring “Samra” written in Amharic - one of Ethiopia’s official languages and a personal inspiration for The Weeknd himself.
Available Now in South Africa
Launched on 1 September 2025, Samra Origins is officially available in South Africa. Coffee lovers can enjoy it now in Nespresso Original capsules, with the Vertuo coffee capsule arriving in November to delight those who love experimenting with Nespresso’s newest brewing system.
As Gabriel Nobre, CEO of Nespresso South Africa, puts it:
“More than coffee, this collection is an experience. It brings people together and reflects the richness of The Weeknd’s culture and the boldness of his vision. It’s a celebration of heritage, emotion, and self-expression, and we can’t wait for South Africans to taste and share it.”
Why This Matters for Nespresso
At its heart, Nespresso has always been about crafting meaningful coffee moments. With Samra Origins, we’re opening the doors to a new chapter, one that connects with a younger, culturally driven audience who sees coffee not only as a ritual but as a form of self-expression.
This is more than a product launch; it’s a statement. A celebration of heritage. A collaboration between craftsmanship and creativity. And most of all, it’s an invitation: to share, to gather, to enjoy.
Samra Origins - available now online and at Nespresso boutiques near you.
