Upcycling according to Nespresso | Nespresso Canada

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Upcycling according
to Nespresso

Doing is everything is a collaboration between Nespresso and two homegrown artists: Pauline Loctin (Montréal) and Briony Douglas (Toronto) have created and installed original artworks in four boutiques to communicate Nespresso’s commitment to recycling.

Discover the places invested by Doing is Everything

recycling

What is upcycling?

We call upcycling the transformation of objects or residual materials to give them a second life as handicrafts or works of art.

recycling

Why aluminum?

Economical and ecological, recycling and reusing aluminum requires up to 95% less energy than producing primary aluminum in the first place. One huge advantage: aluminum can be recycled endlessly.

Pauline
Loctin

About the artist

An origami specialist, Pauline creates murals, suspended lighting, and even custom stage props and costumes for many brands and international institutions.

The art of respecting the environment

When Pauline creates her pieces with eco-responsible materials, you can watch the work take shape before your eyes – the result is spectacular.

Agir avant tout

Nature wastes nothing. Everything is reused and recycled to create a new cycle. We knew the end result would convey this message when we commissioned Pauline Loctin to create origami pieces made from responsibly sourced paper.

quote Every crease and fold is an expression and a feeling that I want consumers to feel when they see my art.

Pauline Loctin

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DOING IS EVERYTHING

The shapes and colours, and the representation of natural elements beautifully express the reuse of Nespresso coffee grounds in high-quality compost produced by local farmers. The reuse of coffee grounds inspired our artist. This Nespresso initiative is helping to close the cycle in order to preserve nature’s beauty and lushness.

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The reuse of coffee grounds inspired our artist. This Nespresso initiative is helping to close the cycle in order to preserve nature’s beauty and lushness.

For a limited time, you can discover Pauline Loctin's creations
at the following locations:

Briony
Douglas

About the artist

Her larger-than-life sculptures always convey a commitment message. No better way to express Doing is everything than our commitment to sustainable development and circularity.

Hope for the planet

Briony works with the aluminum from used Nespresso capsules, coffee grounds and other environmentally-friendly materials to create artwork that expresses hope for the planet.

Doing is Everything

With elements of surrealism and pop culture, Torontonian Briony Douglas’s unique visual art stands out on the international scene. Her spectacular presentations never go unnoticed, which is why we chose her to create a work of art with used Nespresso capsules.

quote When I am working on a project with an environmental theme, every element of the work must be 100% respectful of nature.

Briony Douglas

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DOING IS EVERYTHING

Briony's concept highlights the endless possibilities for recycled aluminum. With this creative recycling, our simple capsules magically transform into delicate butterflies that, for many cultures, are symbols of rebirth, change, renewal and hope.

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Other elements drawn from nature complete the structure to express the infinite circle of rebirth – the message at the heart of Briony's work.

For a limited time, you can discover Briony’s work
at the following locations: