Nespresso X Kakaomakers

‘Coffee Capsule Saegaburch Project’

Nespresso and Kakaomakers collaborate once again to provide a cup of sustainable coffee.
We invite you to participate in the Saegaburch Project.

By sending in your used aluminum coffee capsules, they will be transformed into second-life products with a new purpose.

The newly created second-life products will be sale at the Kakaomakers shop, and the proceeds will be fully donated.

Join us in creating a virtuous cycle of resources with coffee capsules. We invite you to embark on this new journey with us.

The Second Story

Coffee Capsules’ Second Life

Nespresso coffee capsules are given second lives as various objects
around us, such as the Vélosophy RE:CYCLE bike made by upcycling 300
of our beloved Ispirazione Firenze Arpeggio capsules, and the
Victorinox knife, from 24 upcycled capsules.

Home Gardening Kit
Home Gardening Kit
Velosophy Bicycle
Caran d Ache pencils
Caran d Ache Ballpoint Pen
Aluminum capsule inlaid artwork-Artist Yoon SooYeon
Victorinox Knife
Coffee ground notebook
Home Gardening Kit
Home Gardening Kit
Velosophy Bicycle
Caran d Ache pencils
Caran d Ache Ballpoint Pen
Aluminum capsule inlaid artwork-Artist Yoon SooYeon
Victorinox Knife
Coffee ground notebook
Home Gardening Kit
Home Gardening Kit
Velosophy Bicycle
Caran d Ache pencils
Caran d Ache Ballpoint Pen
Aluminum capsule inlaid artwork-Artist Yoon SooYeon
Victorinox Knife
Coffee ground notebook

New Life, VITA NOVA
The Nespresso Flower
Has Bloomed
[NESPRESSO CHOI JEONG HWA ]

Nespresso has been collecting and
recycling coffee
capsules in Korea since 2011,
creating a virtuous cycle
of resources.
Meet the new life of used coffee capsules
as a work of art,
created by the hands of Nespresso
club members and Choi Jeong Hwa.

“The useless is rather
endearing to me.”

Our lives are the countless hours and the passing time, alive in the conversations and memories within them, and infinity itself.

Meet Choi Jeong Hwa

Choi Jeong Hwa is an artist who creates
installation art
using everyday consumables
such as plastic baskets,
piggy banks, brooms,
and balloons. His method of
reincarnating
everyday consumer goods as works of art
breaks down the boundaries between fine art
and popular
culture, captures aspects of Korean
society formed by rapid
economic growth
since the 1990s, and expands the horizons
of Korean contemporary art.
He has attracted international
attention as an
artist who incorporates locality and universality.

Awards

2006 Arts Award of the Year
1997 The 5th Total Prize
1987 Grand Prize, JoongAng Fine Arts Prize
1986 Runner-Up, JoongAng Fine Arts Prize

Solo Exhibitions

2022 Journey to Infinity, MCM, Seoul, Korea
2022 春夜 (Spring Night), House of Woon Kyung (Woonkyung Foundation), Seoul, Korea
2020 SARORISARORIRATTA, Gyeongnam Art Museum, Changwon, Korea
2019 MMCA Fiftieth Anniversary Part 2, MMCA | National Museum of Modern and Contemporary Art, Gwacheon, Korea
2019 Goods and Things, Artspace Gwanggyo, Suwon, Korea

About Choi Jeong Hwa

닫기

Q. Why did you decide to work with Nespresso?

A. We may skip a meal, but we can’t skip coffee.
From some time onward, it seems like coffee
took over the place of rice, which used to be
the main sustenance of Korea. Like this,
a cup of coffee became a ritual that kicks off
the day.*
I focused on the visible and invisible,
the open flow
between matter and spirit,
Nespresso not only as
a cup of coffee or merely
a consumed product,
but the deeply internalized
circulation within
and their efforts to achieve this.
Q. What message would you like to get across
to the Nespresso consumers?

A. What already seems to be done using, the useless
is rather endearing to me. Because there is perish,
there is also a new birth. The word, life (生),
encompasses words like living, vivification, and
existence like so, our lives are the countless hours
and the passing time, alive in the conversations
and
memories within it, and infinity itself.
I make you, and you make me. Everything is linked
and connected. We all are the light, precious,
and one. My work can only be completed
with
the visitors who participate in it, likewise in this
exhibition . I wanted to awaken
the public that
they, too, can be a part of the art by allowing
the everyday objects from
their individual lives
to come together, accumulate, and be reused.
And I hope this gets
imprinted in their minds.
So please let your feelings flow naturally like
water, as if you are
an artist, and enjoy the work
freely.
Q. How do you usually approach your work?

A. I think a mind is like a tower that one neatly
piles up
one by one. One of the words I created is
“Saeng Saeng Hwal Hwal (living living life life).”
It means the same things as “Saeng Hwal (living
life),”
but you feel even more energy through
repetition.
They say that the mind becomes
a community
when laid out horizontally.
I hope that my work and everything together
will create
an atmosphere and energy to make
something happen.*