Our 2020 Commitments

Introducing the positive cup

At Nespresso, we believe that each cup of coffee can not only deliver a moment of pleasure, but also restore, replenish and revive environmental resources and communities. The Positive Cup’s overall vision is to create a cup of coffee that has a positive impact on the world.

As a company, sustainability is our way of doing business and is at the heart of everything we do. We understand and respect the responsibility that Nespresso has in creating a sustainable coffee economy and embed our best practice sustainability principles throughout our value chain, from the coffee cherry to the cup.

Our aim is to create more value for farmers, business partners and consumers, whilst at the same time caring for the environment.
Jean-Marc DUVOISIN - CEO
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Our 2020 Commitments

The Positive Cup program incorporates ambitious goals in the areas of coffee sourcing and social welfare; aluminium sourcing, use and disposal and resilience to climate change.

SPECIFICALLY, BY 2020 NESPRESSO COMMITS TO:

COFFEE ALUMINIUM CLIMATE

100% SUSTAINABLY SOURCED COFFEE

Nespresso will sustainably source 100% of its permanent Grand Cru range through the Nespresso AAA Sustainable Quality™ Program. We will realise this by significantly expanding the AAA Sustainable Quality™ Program in Ethiopia, Kenya and South Sudan, and investing over CHF 15 million in these countries over six years.

We will also assist farmers in their work achieve high certification standards - for example in water management, biodiversity and fair worker treatment - through our long-term partner Rainforest Alliance (since 2003) and Fairtrade International.

Where have we come from?

The AAA Sustainable Quality™ Program was launched in 2003. By 2004, hundreds of farmers in Costa Rica, Mexico and Colombia joined the program and committed to a method of coffee production that was both sustainable and environmentally friendly. By 2014 this number had swelled to some more than 63,000 farmers across 11 countries, representing more than 80% of our total coffee supply; we are committed to increasing this number.

What will we do?

Our ultimate vision is to source 100% of the permanent Grand Crus range through the AAA Sustainable Quality™ Program. We will achieve this by assisting farmers to attain certification standards through our long-term partners, Rainforest Alliance and Fairtrade, and by significantly expanding the AAA Program in Ethiopia, Kenya and South Sudan. Additionally, we are actively pursuing innovative solutions that increase farmer welfare standards through the AAA Farmer Future program in Colombia, spreading further the positive impact seen to date.

How will we do it?

AAA Sustainable Quality™ Program understands that productivity, quality and sustainability come from transforming farmers’ livelihoods. We will apply AAA Sustainable Quality™ Program to South Sudan’s coffee industry, in a manner that reflects the economy’s unique qualities. We’re also innovating with our partners to improve coffee farming’s social dimensions: pensions, insurance, price volatility and climate change resilience. By 2020, even more of our coffee will meet AAA standards Sustainable Quality™ standards, thanks to more farmers choosing to attain certification.