Today, the consumer experience is about much more than simply enjoying a good cup of coffee. The increasing importance of environmental issues means numerous other factors must now be taken into account, including knowing how raw materials were harvested, how they were developed, and what happens to the product at the end of its lifecycle.
From early on, Nespresso took up the challenge of recycling its aluminium capsules. Back in 1991, a brand-specific collection and revaluation system was established across Switzerland.
When Nespresso developed its first capsule in the 1980s, numerous materials were tested. Aluminium was found to be the best option, as it was the only material capable of retaining the full flavour of a coffee bean while simultaneously protecting it from light, oxygen and moisture. For this reason, Nespresso capsules need no extra wrapping to ensure the coffee inside maintains its taste.
Time and again, aluminium can be melted, shaped into any form and adapted to any use while retaining its original physical properties.