The subtle flavours and aromas and the thick and perfectly textured crema of Nespresso coffee are simply a result of theNespresso system, which ensures all the essential parameters involved in preparing exceptional coffee are precisely controlled. We achieve this by selecting only the highest quality green coffee, using expert roasting techniques, ensuring the preciseness of the grinding and the exact portion of ground coffee in each capsule, as well as developing technology that incorporates a 19-bar pressure pump to ensure water is distributed rapidly and evenly through the capsule, just like the machines used by Baristas. All this know-how, combined with our advanced technology, allows us to produce exceptional coffee without having to add anything artificial.
The Nespresso system is designed to take the effort and chance out of making great coffee. The capsule and machine system allows you to make espressos worthy of the most highly trained Baristas, at the touch of a button. It takes the mess and fuss out of traditional coffee making and simply leaves you with great tasting coffee. With elegant coffee accessories, presentation advice and creative recipes, Nespresso aims to create a new coffee ritual for its Club Members.
Yes, completely, thanks to a sophisticated production process which is exclusive to the Nespresso capsule. The exact portion of freshly roasted and ground coffee is placed in a hermetically-sealed capsule to protect it from air and light, allowing the quality and freshness of the coffee to be preserved for twelve months.
Nespresso chose to develop its own distribution network so that customers could be guaranteed coffee of superior quality and freshness. To cater for people who aren't able to visit the Boutiques or who don't have access to the Internet, for some time now we have been operating a freephone service allowing our customers to speak directly with one of our expert coffee advisers. As a result, we have developed a simple means for consumers to order their capsules or get advice on the choice of Premium Blends, their origins, operating their machines and even the accessories.
Nespresso opted for aluminum for its preserving qualities that completely protect the ground coffee from air and light. As a result, our Club members are able to savour the full richness and quality of the aromas and flavours of the freshly roasted and ground coffee with each and every cup. Nespresso is moreover committed to environmentally-friendly practices through the recycling of its used capsules. Switzerland has a unique network of 2600 collection points. The aluminium, a 100 % and infinitely recyclable material, is melted down and reused in other high quality products. The coffee grounds are used as fertiliser.
In 2003, together with the Rainforest Alliance, we launched our own programme to benefit our coffee growers: the Nespresso AAA Sustainable Quality™ Program. The partnership brought together the Nespresso expertise and knowledge in highest quality coffee cultivation with the twenty years of experience that the Rainforest Alliance has of helping farmers on the path to sustainability. It guarantees growers, from whom we buy coffee, benefits derived from a shared commitment to ultimate quality.
Today, almost half of the coffee used by Nespresso comes from this programme. We aim to reach 80 % by 2013.
To find out more, please visit nespresso.com/ecolaboration