Absolutely not! The subtle flavours and aromas and the thick and perfectly textured crema of Nespresso coffee is simply a result of the Nespresso system, which ensures the complete control of all of the essential parameters involved in the preparation of exceptional coffee.
We achieve this by selecting only the highest quality green coffee, using expert roasting techniques, ensuring the preciseness of the grinding and the exact portion of ground coffee in each capsule and by developing technology that incorporates a 19 bar pressure pump to ensure the even and rapid distribution of water through the capsule, just like the machines used by Baristas.
All of this know how, combined with our advanced technology allows us to produce exceptional coffee without having to add anything artificial.
In 2003, together with the Rainforest Alliance, we launched our own programme to benefit our coffee growers: the Nespresso AAA Sustainable Quality™ Program. The partnership brought together the Nespresso expertise and knowledge in highest quality coffee cultivation with the twenty years of experience that the Rainforest Alliance has of helping farmers on the path to sustainability. It guarantees growers, from whom we buy coffee, benefits derived from a shared commitment to ultimate quality. Today, almost half of the coffee used by Nespresso comes from this programme. We aim to reach 80% by 2013. To find out more, please visit nespresso.com/ecolaboration.