The place to queue
The Nespresso boutique in Beauchamp Place, London has become a huge hit. So much so that it has become the place to queue... This is good news if you want to meet people, as English etiquette dictates that the only time you can talk to strangers is in a queue!
The Nespresso boutique at 58 Beauchamp place has become the place to be seen. “and why not?” I hear you cry. “It has a wonderful range of grands crus, a friendly atmosphere and sells great machines...” Yes, but there’s more to it than that. The reason this address has become so popular so quickly is that Londoners have made it a temple to that great ancestral pastime – queuing. Forming a straight line without jostling is more than a mere tradition in the UK. It is a pleasure, a pastime, a ritual and a way to break with social taboos – the queue is the only public context in which an Englishman can talk to a stranger without having been introduced. It has even become a marker of national identity. Last year, Philip James Woolas, a Cabinet Minister under Gordon Brown, proposed queuing lessons for immigrants!
You can help yourself to a biscuit or the latest limited edition coffee, have a chat, read and while away the hours...
Our stylish Beauchamp Place Boutique leaves the contenders for this national pastime firmly in the starting blocks. But this is no surprise, given its charming, tranquil atmosphere. There’s no standing out in the rain and you can help yourself to a biscuit or the latest limited edition coffee, have a chat, read and while away the hours... The experience is such a winner that bus stops, fi sh and chip shops, the ticket offi ces of the Royal Albert Hall, Twickenham, Wimbledon or Wembley have now been relegated to the second division of places to queue.
Text : Francis Dolric