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The perfect experience
Nespresso + polo = the perfect experience
Nespresso, Official Coffee of the 118th edition of the Argentine Polo Open Championship and Sponsor of the Argentine Polo Players Association, launches its local campaign "The Perfect Experience" that reflects the best of Polo Lifestyle.
As part of the 2011 polo season, Nespresso launches Nespresso Polo Collection by La Martina, a range of products of limited edition that represents the spirit of the best polo in Argentina. The collection features a unique edition of 50 leather trunks, leather trays and polo T-shirts. Everything was designed and manufactured especially for Nespresso by La Martina.
Nespresso Polo Collection by La Martina reflects the passion for the Argentine polo around the world, and at the same time, the passion of enjoying the Perfect Coffee Experience" as explained Luisa Weber, Country Manager of Nespresso Austral.
Why a Trunk?
Since 1875, the first Argentine polo players needed an appropriate space to carry their saddles, boots and clothing to be used during the games, and trunks were the most suitable solution for this. Years later, ‘the trunk’ became a distinctive expression of polo.
Continuing with the tradition, Nespresso and La Martina have developed a unique trunk that rescues the pioneering spirit of polo and combines it with the style, design and quality that distinguishes both brands.
This trunk is a Limited Edition of only 50 units and is part of the Nespresso Polo Collection by La Martina.
A unique offer, especially designed to carry a Pixie machine, a full set of cups, and a selection of Grands Crus Nespresso for four people.
Nespresso Polo Collection by La Martina reflects the passion for the Argentine polo around the world, and at the same time, the passion of enjoying the Perfect Coffee Experience.
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