Director Nespresso Switzerland
“Ultimate quality requests a sustainable strategy and commitment, from the coffee farm, up to the capsule collection & recycling systems. This is why the Ecolaboration program involves every stakeholder: farmers, Club Members, our employees and numerous partners active in various areas such as sustainable agriculture, raw material collection, recycling or machines production.
Today, only 1% of the green coffee produced worldwide satisfies our quality and taste profile standards. Facing this relatively limited supply, we started, as of 2003, to protect and encourage the sustainable agriculture of exceptional coffees. I am convinced that our socially, economically and ecologically responsible business model will succeed in preserving the value of our company and the exceptional quality of our Grands Crus, for many years to come.”