A tribute to the farmers of the Nespresso AAA Sustainable Quality Program
Behind every exceptional Nespresso coffee experience are the untold stories of the committed individuals who proudly produce the highest quality coffee that Nespresso Club Members enjoy around the world.
In a unique collaboration, Nespresso partnered with internationally renowned photojournalist and celebrated humanitarian Reza to portray the farmers who consistently deliver the highest quality coffee to create Nespresso Grands Crus.
Over the course of four months, Reza travelled through Nespresso countries of origin to explore the AAA Sustainable Quality™ Program at its core. Throughout his journey, he captured with his lens the passion of dedicated coffee producers in Colombia, Brazil, Guatemala, Ethiopia and India.
“I hope that this photographic testimony will allow each individual to see the faces of the human beings who contributed to the making of their daily cup of coffee,” said Reza.
“Soul of Coffee” celebrates the 10 years of the Nespresso AAA Sustainable Quality™ Program, and a decade of commitment by Nespresso and the coffee farmers it works with in the sustainable production of highest quality coffee. “The beauty is the most important thing for me, I am looking inside the soul of the people,” says REZA of his work with those at the heart of coffee production, adding that in capturing their portraits he would add to the global understanding of the role these outstanding individuals play in the quality of their coffee.
A hardcover book with Reza’s photography from the Nespresso countries of origin featured in the “Soul of Coffee” is published.
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