Building sustainable relationships is an essential aspect of our approach to the long term cultivation of AAA coffees. In collaboration with our green coffee suppliers, we are improving the traceability in the supply chain, so that we can build closer direct relationships with the farmers themselves, something that has not always been possible until now due to the complexity of the supply chain and the remoteness of the farms.
Each of our green coffee suppliers of AAA coffee has made a strategic commitment to work with us towards the sourcing of AAA coffees.
As part of our commitment to AAA we have also entered into new partnerships with non-governmental organisations which are dedicated to improving agricultural practices in line with the principles of sustainable development, and to setting up specific projects in the countries of origin to make a real impact on the socio-economic and environmental conditions in the area.
Increasingly our AAA Program is attracting much interest in the coffee producing world. In 2005 we convened the First NESPRESSO AAA SUSTAINABLE QUALITY™ Coffee Forum together with the Forum for Corporate Sustainability at the IMD in Lausanne, an event which brought together farmers, suppliers, academics, agronomists and NGOs to define AAA and generate feedback from stakeholders. You can download the AAA SUSTAINABLE QUALITY™ Coffee Forum report in the Get Involved section of this site.
