The future
Our pursuit of AAA SUSTAINABLE QUALITY™ is not a short-term project. It is a long-term commitment to evolving our supply chain towards the high standards of AAA SUSTAINABLE QUALITY™. Despite our rapid growth, we have committed ourselves to 50% of all coffee being sourced from the AAA by 2010. This is a significant undertaking and it can only be achieved by close teamwork with our suppliers, farmers and the Rainforest Alliance.
As we learn more about the long-term impact and benefits of AAA our farmers and their communities we also expect to work with project NGOs and development agencies to help roll out and scale up the program more rapidly. We’ll keep you posted.
